One of the most important things that search engines look for in your website is something called meta-tags. There are at least 15 types of meta-tags but only two you need to care about. The second most important are called description meta-tags. Description meta-tags are short descriptions of your organization or some aspect of it. The most important are keyword meta-tags which are words or phrases that you want people to search on and then be able to find your site. These keyword meta-tags should also be reflected in page’s content, headings, alt tags, title, and URL. In fact, you can have different meta-tags on different pages of your site to drive traffic directly to those pages.