Marketing Services
We offer the following marketing services:
- Annual Report
- Banner Advertising
- Brochures
- Communications Consultation
- Content Development
- Content Development: Case Study/Success Story and Design
- Content Development: Testimonials
- Corp ID Package
- Email Marketing Solutions (ask for our brochure!)
- Email Marketing Strategy and Content
- Inbound Marketing Monthly Program
- Logo Design
- Marketing Plan: Kick Start Consultation
- Marketing Plan: Annual Marketing Roadmap
- Marketing Tools: Customer Relationship Management (CRM) System
- Marketing Tools: Project Management System
- Newsletter
- Pay-Per-Click (PPC) Campaign
- Program Brochure
- Public Relations – Online Grassroots Campaign
- Public Relations – Press Release
Annual Report
A professional, custom-designed annual report that includes:
- Size: 8 pages of 9x16, folded to 9x8 (32 pages finished)
- Color: 4/4 with bleed
- Paper: Gloss
You'll receive a selection of 2-3 design concepts. Once you choose a design, preliminary mock-ups are provided for revision and fine tuning for up to two (2) major changes without incurring additional costs.
You'll receive a 300dpi, PSD file to provide to the printer, along with any coordination efforts required with the printer.
Commitment from Client:
Client will provide copy along with high quality photos/images/logos required for use in events/shows and advertising pages.
Price:
- $4200
Banner Advertising
Sell ad space on your highly trafficked website site or on any site that is considered a reliable source of information or referrals. Or post your banner ads on other sites that are highly trafficked.
Banners can be designed in a variety of sizes.
Price:
- Please contact us for a customized quote!
Brochure
We'll produce a memorable brochure designed to be complementary to your website and your logo – creating a complete branding package!
We design brochures in two formats:
- Online PDF that is desktop printable
- Offline version that meets printer specs
- strategy
- content
- 1 design concepts
- 2 revisions
- final artwork
Price:
- $1200 print version
- $1200 online version
- Both online and print versions $1800
Communications Consultation
We'll create a clear and consistent message for your organization with the objective of reaching your target population so they know and understand who, what, when, where and why. Includes an examination of mission, target markets, tagline, objectives, competitors, and more.
Includes a one-hour Communications Strategy and a detailed report with communication and messaging recommendations for:
• Mission
• Tagline
• Hook Statement
• Differentiators and Unique Selling Prop
• Competitive Landscape
• Homepage content
• Menu Infrastructure
Price:
- $1440
Content Development
Stumped on how to best express your organization and your message? We will design, write and/or edit content that makes an impact.
Price:
- $110 per page
Content Development: Case Study/Success Story with Brochure Design
We’ll create a case study/success story that will not only spotlight your key messages, but will convey it in a memorable way!
Includes research, content development and up to 2 rounds of copy edits.
Project also includes up to 2 rounds of design edits. Final deliverables are print-ready files. We can design case study in two formats: Online PDF that is desktop printable and/or Offline version that meets printer specs.
*Does not include printer costs.
**Cost of photography and/or graphics not included.
Price:
Content:
- $1,300 per case study
Design:
- $1200 print version
- $1200 online version
- Both online and print version $1800
Content Development: Testimonials
The truth speaks louder than any marketing or sales information ever can! We help you get client feedback and then transform their thoughts into impactful testimonials and success stories that differentiate, compel and bring your organization to life for the reader.
Research, interview clients, write and edit 5 testimonials
Price:
- $720
Corporate ID Package
Putting your logo, tagline and “look and feel” to work for you, we create your letterhead, business cards, and envelopes.
We create:
- Letterhead
- Business cards
- Envelopes
Includes concept, two revisions, and final artwork (for up to 3 different cards/names) and file prep for ready to print. Additional charge for 4 or more business cards/names.
* Does not include printing costs
Price:
- $960
Email Marketing Solutions
Email marketing is an effective way of generating leads and donations. We offer a variety of solutions to meet a variety of needs.
We offer two types of solutions:
- Editable templates that you can use to create branded emails whenever you want.
- Ready-to-go HTML emails customized for a specific campaign or purpose.
For detailed descriptions and additional information about these options, please ask to see our Email Marketing Solutions Brochure.
Email Marketing Strategy and Content
Need some help developing an email marketing campaign or mailing? We’re at the ready with lots of creative ideas.
Mad Marketeer strategizes with your organization and creates the campaign strategy and messaging.
Price:
- $360/email (does not include design and template)
Inbound Marketing Monthly Program
Our Inbound Marketing program is designed to get you what you want:
• More website traffic
• Traffic that converts into leads
• Leads that turn into sales or donations.
This marketing approach is oftentimes more cost effective than other traditional forms by eliminating hard costs, such as printing and postage.
Finally, the program integrates feedback from a tracking platform that allows you to monitor and measure so you can continually improve results. Organizations that follow this methodology see as much as a 200-300% uptake in leads and average over 100 leads per month after 5 months.
Inbound Marketing is a new and cost effective way of creating content (websites, articles, blogs, etc.) and then executing campaigns (search engine optimization, social media, email marketing, search engine marketing, pay-per-click, etc.).
Price
- $1,000 per month retainer plus an optional monthly fee per month ($100 min) for automated measuring and monitoring software.
Logo Design
Transform your logo from looking amateur or outdated to looking high-quality and professional.
Fully customized logo or redesign of current logo. Three to five concepts with two rounds of revisions on ONE logo.
Client receives final logo artwork in various formats:
JPG, GIF, BMP, Black & White, Cymk – Color, RGB – Color
Price:
- $1050
Marketing Plan: Kick Start Consultation
In this consultation, we work with you to identify highest need and top priority initiatives that will most benefit your organization from a marketing and public relations perspective.
A detailed “kick-start” plan that provides the best near-term strategies for your organization.
Price:
- $780
Marketing Plan: Annual Marketing Roadmap
This is a detailed plan that looks at all 6 Zones and helps you create a strategy and programs to implement within each zone.
In this consultation, we work with you to identify and create a plan of your highest need and top priority initiatives that will most benefit your organization from a marketing and public relations perspective. Deliverable is a detailed annual plan providing short- and long-term solutions designed to help launch a more extensive local and national plan.
A detailed annual plan designed to provide short- and long-term solutions
Price:
- $4200
Marketing Tools: Customer Relationship Management (CRM) System
Track all your leads, contacts, donors, clients and the media with an online Customer Relationship Management (CRM) system that is easy for you to add to and maintain.
Set-up CRM and 1 hour training (set-up only; ongoing tech support provided via vendor)
Price:
- Setup Only $480
- Discounted 20% = $384
Marketing Tools: Project Management System
Make tracking all your projects easy and organized. Provides an individualized “to-do” list for each project member.
Set-up Project Manager and 1 hour training (set-up only; ongoing tech support provided via vendor)
Price:
- $480
- Discounted 20% = $384
Newsletter
Create newsletter
Write content for approx 450 word newsletter
(Does not include distribution or posting fees)
Price:
- $360
Pay-Per-Click (PPC) Campaign
Pay-Per-Click is a highly effective and measurable means of generating leads, as well as using results to improve natural search optimization.
Use PPC to advertise on websites that are frequented by your target markets with a Google ad campaign. You only pay when visitors actually click through to your website from the ad. You can even set a monthly cap on how many visitors are “allowed” to click through … making this a measurable, cost-effective way to attract new website visitors.
Launch a PPC Campaign including:
- Strategy
- Set-up
- Landing page development
- Monthly monitoring and reports
- Monthly management
Price:
- $240 - $600 PPC Strategy & Setup
- $720 PPC Landing Page Development (per page)
- Monthly PPC Campaign (per page) project cost. We recommend a budget of no less than $600 - $1200 per landing page.*
- PPC Monthly Management Fee (15% of spend) $120 minimum per month
Program Brochure
A professional, custom-designed show program that includes:
Size: 3 pages of 8.5x11, folded to 8.5x5.5 (12 pages finished) Cover: 4/4 with bleed Inside: B&W
(other options available)
Client receives 300dpi, PSD file to provide to printer, along with any coordination efforts required by client/printer.
Commitment to Client Design to coordinate with organization look & feel. Preliminary mock-ups provided for revision and fine tuning for up to two (2) major changes without incurring additional costs.
Commitment from Client: Client will provide copy along with high quality photos/images/logos required for use in events/shows and advertising pages.
Price:
- Design format $1200 (one-time cost) plus $504 per program (using the same design)
Public Relations – Online Grassroots Campaign
Designed for budget-constrained organizations that don’t have the funds for a full-scale media campaign, this online campaign focuses on article placement, press announcements, product submissions and social media submissions – all designed to increase your incoming website links, as well as to help you gain increased visibility – both from the media and from other websites, blogs, and enewsletters/ ezines.
This campaign focuses on:
- Article placement
- Press announcements
- Product submissions
Month One: Messaging, one press release and article/blurb development.
Month Two and Three: List development and article/blurb placement (40 -50 total contacts)
Price:
- $1,000/month
Public Relations - Press Release
Create Press Release
Write content for approximately 450 word press release
(Does not include distribution or posting fees)
Price:
- $360
Other Products:
- BarMitzvahSite123
Also coming!
- Button Catalog
- Fundraising Catalog
- Connecting Community: Directory of Help
- Philanthropic Public Relations (be a sponsor for a nonprofit and get community exposure!)
