| Topic |
Description |
Mins. |
Upcoming Dates |
| E-Strategy For Your Organization |
This webinar shows how any organization can develop and execute an Internet strategy to further its mission. We’ll examine how organizations are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and revenue through your site. We'll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO. |
30 (free) |
12/22/11
01/24/12
03/09/12
04/13/12
05/25/12
07/09/12
08/22/12
10/04/12
11/16/12
12/17/12 |
| Extreme Social Media Makeover |
During this life-changing session, we’ll not just talk, but actually DO a mind-blowing demonstration of at least 20 killer tools to get tons of online traffic and revenue for your organization. They are virtually all quick and easy (they better be or there’s no way we’ll get through them all!) and free. See how to instantly transform your organization into a powerhouse!
“Content is king!” That’s the key to success on the web today. To remain relevant, you must create dynamic, compelling content. This can not only drive far more online visitors your way, but entice them to do all kinds of things you want them to do: stay on your site, return to your site, do business with you, and refer your organization to their friends and family – initiating exactly the sort of viral marketing that can exponentially expand your marketing and other outreach efforts.
We’ll explore how to decide which content to create, how to create it (even without typing a single keystroke!), create eye-catching headlines, post your content to blogs, social media, and websites, tweet about it, Facebook, develop irresistible free offers, create landing pages for people to sign up for those offers, use search engines to drive boost traffic, launch campaigns to gain more leads and increase the quality of those leads, and much more! For each of the 20+ steps, we’ll discuss what to do, why to do it, and what tangible and intangible benefits you should expect. More importantly, for each step we’ll actually demo a cool tool enabling you to quickly, easily, and in most cases for free, implement that tool. Each tool may blow your mind |
60 |
01/09/12
03/06/12
05/02/12
06/28/12
08/24/12
10/22/12
12/12/12 |
| Inbound Marketing |
Organizations’ efforts to find clients and others are rapidly being supplanted by the need for them to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them do business with you. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working. Learn how to easily:
- Build/maintain an interactive website designed to convert visitors to leads
- Drive online traffic to your website and social media
- Maximize the likelihood prospects can find you
- Keep traffic on your site with lots of functionality (i.e., “stickiness”)
- Convert leads into donations and other forms of support (i.e., “conversion”)
- Track results
|
60 |
01/09/12
03/06/12
05/02/12
06/28/12
08/24/12
10/22/12
12/18/12
|
| 30 e-Ssential e-Tips for Your Organization: e-Strategy, e-Fundraising, e-Marketing, e-Newsletters, e-Advocacy, e-Store, e-Everything |
This webinar shares 30 essential tips on how your organization can use the Internet effectively -- to maximize sales/fundraising, marketing, communication, recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members' websites. |
60 |
01/09/12
03/06/12
05/02/12
06/28/12
08/24/12
10/22/12
12/18/12 |
| Web 2.0: Social Media |
Has your organization attracted new clients or donors through FaceBook? Have you connected with supporters through LinkedIn? Do you Twitter? This session illustrates how your organization should use these and many other social media tools to build awareness, raise funds, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website. We’ll cover social networking, blogging, podcasting, polling, photo/video sharing, virtual worlds, search engine optimization/marketing and more. Learn how to create an effective social media presence and website, how the two should interact, and how to generate lots of traffic and support. We’ll examine examples of best practices. |
60 |
01/20/12
03/13/12
05/09/12
07/05/12
08/31/12
10/29/12
12/20/12
|
| Online Fundraising During A Recession |
(For nonprofits only) This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission – during difficult economic times. This topic is presented with an overall theme of hope and opportunity, not doom and despair. We’ll examine how fundraising typically does not suffer as much as expected during a recession. We’ll examine Barack Obama’s recent presidential campaign, focusing on the many successful aspects of his online campaign. From there, we’ll extract a number of lessons we can learn as nonprofits. |
60 |
01/20/12
03/13/12
05/09/12
07/05/12
08/31/12
10/29/12
12/20/12
|
| 35 Ways to Maximize Fundraising through Your Website |
(For nonprofits only) Your website has two strategic objectives – first, to inform the website visitor about your organization and its mission. However, the second, more important objective is to get the website visitor to SUPPORT your organization. Learn how to plan and build a site which not only has a lot for the user to see, but a lot for the user to do as well. Consider the impact of a site that offers online donations, event tickets, membership dues, e-store purchases, affiliate marketing, even in-kind donations, planned gifts, investment donations, and much more. |
60 |
01/20/12
03/13/12
05/09/12
07/05/12
08/30/12
10/29/12
12/20/12
|
| 25 Ways to Drive Traffic to your Website |
Your organization can have the world’s greatest, interactive website – but if no one visits it, you won’t get much benefit from it! Learn about effective ways of driving people to your website. We’ll explore the hot topic of Search Engine Optimization (SEO), and reveal many other strategies – most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly enhance your online revenue. |
60
|
01/18/12
03/12/12
05/10/12
06/29/12
08/30/12
10/30/12
12/21/12
|
25 Must-Have Free Online Tools
|
We’ll discuss dozens of online tools to help your organization, almost all of them free or low-cost. For example, you’ll learn about tools enabling you to easily conduct your own webinars, free conference calls or international calls, manage your contacts and time, issue press releases, collaborate on documents, and much more. You’ll get the website address for each tool we discuss. |
60 |
01/20/12
03/13/12
05/10/12
07/05/12
08/30/12
10/30/12
12/21/12
|
| Donor Management Tools |
You’re faced with a bewildering array of donor management systems. We’ll make some sense out of the confusion, sharing costs, pros and cons of each. |
30
|
04/03/12
07/20/12
11/14/12
|
| 50 Time and Stress Management Techniques |
Have you ever been overwhelmed by last minute rushes to meet deadlines, scheduled meetings at a time you had already reserved for another activity or attended meetings that achieved nothing? Do you have days that seem to slip by unproductively? Have you dealt with crises that emerged unexpectedly? All these factors can lead to stress and lower levels of performance. In this course you’ll learn 50 effective techniques to control the use of your most important resource—time. |
60
|
03/12/12
06/28/12
10/30/12
|
| YouTube Videos: 25 Strategies to Attract Viewers -- and Convert Them |
Has your organization posted any videos on YouTube? Why should you? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, boost revenue, recruit, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media. We’ll explore some interesting case studies.
YouTube and other online videos are an effective way to connect with your clients and other constituents, build awareness, and earn more money. What type of videos and content best connect with your clients and prospects? What steps do you need to take to incorporate YouTube in your fundraising strategy? You will discover:
- Tools to create an effective YouTube video that grabs your viewer’s attention
- Best practices to use video to tell your story & inspire action
- Spawning viral marketing
- YouTube channel essentials: Tools to edit, create & customize
- Strategies to incorporate online video in your fundraising efforts
- How organizations are using YouTube - What’s working, what’s not
- How videos should fit in with your overall website strategy
|
60 |
01/10/12
04/30/12
08/15/12
12/06/12
|
| Communications 101 |
Communication skills are crucial for leaders. To be an effective leader, you must first be a good communicator and understand fundamental communication skills. The ability to get your message across clearly and succinctly—in spoken, written and electronic communications—is a crucial tool for interacting and working with clients, staff and vendors. However, having good listening skills is just as important. Good listeners tend to have higher productivity in their jobs and are able to influence people, to persuade and negotiate better and to avoid conflict and misunderstandings. This course will give you an overview of the communication skills leaders need to be effective. |
30
|
01/10/12
04/30/12
08/15/12
12/06/12 |
| Developing Successful Personal Relationships |
Winning teams don’t just happen–they are created by great leaders. Leading and managing people and developing positive personal relationships, whether they are your clients, staff, vendors or the media, requires you to have highly developed interpersonal skills. How you interact with people has a direct impact on your productivity, the performance and satisfaction of your employees, the recruitment and retention of talented staff and volunteers and the establishment of quality ongoing relationships with all your stakeholders. |
30 |
01/10/12
04/30/12
08/15/12
12/06/12 |
| eNewsletters: Spread the Word, Increase Website Traffic, and Boost Online Revenue |
eNewsletters have many advantages over paper newsletters. They can be a powerful, cost-effective, and even personalized way to disseminate information, drive traffic to your website and more importantly, increase online donations and other forms of support. This session covers:
- How to write a great eNewsletter
- How to get lots of people to sign up for your eNewsletter
- Advantages of eNewsletters over paper newsletters
- How to use eNewsletters and other techniques to drive more traffic to and fundraising through your website
|
30 |
01/10/12
04/30/12
08/15/12
12/06/12 |
| e-Strategy for Nonprofit Boards |
(For nonprofits only) This session shows how any nonprofit board can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofit boards are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. Learn how boards can use the Internet to enhance fundraising, build communities, enhance your mission, access sensitive documents, even how to collaborate with your board and its committees. |
60 |
02/01/12
06/05/12
09/26/12
12/19/12 |
| Search Engines: How to Attract Lots More Visitors to Your Site! |
Learn about numerous free and low-cost ways to use search engines to attract lots of visitors to your website. We'll analyze the Search Engine Optimization (SEO) of some of the audience's websites. You’ll learn about Search Engine Marketing (also called Pay-Per-Click) as a low-cost way to drive motivated visitors to your site. We'll also show you how to implement easy ways to boost your search engine rankings, get more traffic to your site, drive more online revenue, and build a site worthy of such an increase in visitors and online support. |
60 |
02/01/12
06/05/12
09/26/12
12/19/12 |
| Effective Online Storytelling |
This webinar explores how you can most effectively tell your organization’s story online – in a way that will make your website visitors believe in your mission and want to engage with you.
We’ll explore questions like: What stories should you tell? To whom? Why? How? What responses and follow-up actions do you hope to spur through your stories? Who should write and edit your stories? How often and why should they be updated? What types of images should you incorporate – including video – and how? How should stories be integrated into your website? What’s the difference between telling stories online vs. off-line? What new Web 2.0 communication technologies should you incorporate – like blogs, discussion boards, RSS, podcasts, and more?
You’ll even take home your own “Effective Online Storytelling” checklist! |
60 |
02/01/12
06/05/12
09/26/12
12/19/12 |
| Effectively Promoting Your Programs and Events |
Learn how to use social networking tools, like MySpace and Facebook, and other online techniques, as well as traditional media, like fliers and word-of-mouth, to promote your organization’s programs and events. Compare the “old way” and “new way” of getting the word out effectively. Use the latest technology to come up with great ideas for money-raising or educational events, plan, execute, get loads of attendees, and rave reviews.
|
30 |
02/01/12
06/05/12
09/25/12
12/18/12 |
| Superior Customer Service: Client Perceptions Count |
Learn how to position staff to deliver customer service that has people praising your organization, including techniques to gather customer/client/ member feedback. |
30
|
03/01/12
06/19/12
10/15/12 |
| E-Philanthropy Ethics |
(For nonprofits only) This webinar shows how you can create a world-class, interactive website which facilitates online fundraising in a way that engenders trust among your supporters. Ensure your website visitors a safe, effective interaction with you. Give them the confidence that their personal and financial information is secure and will not be shared with anyone else. Each participant will have the opportunity to create a customized privacy and security policy for their organization’s website. We’ll even discuss current legal and tax issues that pertain to online fundraising. You’ll examine and take home your own copy of the “ePhilanthropy Code of Ethics”. Find out how to create your own privacy/security policy in just minutes, online. Finally, you’ll learn how to create a secure website. |
30
|
03/01/12
06/19/12
10/15/12 |
| Reporting and Management of Your Website |
This webinar will show you how to quickly, easily, and affordably create and manage your website – as well as how to track and strategically use information generated from it.
We’ll answer questions like: How can you manage your website so that it is effective – in generating online revenue, member signup, and the other results you want? How can you keep your site dynamic – so visitors will want to return, often? How can you collect e-mail addresses, ideally for 100% of your constituents? How can you then establish and maintain a long-term, personal relationship with each constituent – based on their needs, not just yours? How can you easily track your website’s overall activity -- like # visitors, what sites, search engines, and keywords they used to find your site, and much more? How can you track specific transactions – like how many people bought tickets to your event, what they each want to eat and who they’d like to sit with? How can you use transactional data to up-sell, cross-sell, and cultivate the maximum level of support from each of your constituents? By the end of this session, you’ll be filled with new ideas on how to cultivate the best results from your website and Internet strategy – along with the confidence that you can easily implement these ideas! |
30 |
03/01/12
06/19/12
10/15/12 |
| Using the Internet to Create An Effective Planned Giving Program |
(For nonprofits only) This workshop enables planned giving and development professionals to create an effective online Planned Giving program. We’ll discuss how to let people know what you’re looking for, and to ask for it as effectively as possible. We’ll explore what information to share, including brief and detailed descriptions, tax implication, interest rate calculations, examples, and more. We’ll examine case studies. It’s important that potential donors be able to express their interest and be contacted quickly, so we’ll explore some effective methods to get donors engaged as quickly and effectively as possible. |
30 |
03/01/12
06/19/12
10/15/12 |
| "A Speaker Is Born Every Minute" -- 20 Tips on How You Can Become a Dynamic Presenter |
In this session, a dynamic public speaker for the last 20 years (and former Toastmasters president) shares his secrets on “Do”s and “Don’t”s of public speaking. The content will be geared to the audience (which is one of the “Do”s!), since it will be specific to organizations, and since the speaker will research the organizations in attendance so he can tailor the material to meet your needs. |
60 |
03/01/12
06/19/12
10/16/12 |
| Legal Issues Related to Online Fundraising |
(For nonprofits only) This webinar will examine the legal, technical, and strategic implications of your website in general, and online fundraising in particular. We’ll include general rules of solicitation and requirements for fundraising, and how they affect your online presence. We’ll discuss the impact of generating marketing revenue as it relates to Private Inurement and Unrelated Business Income (UBIT), sales tax considerations, and many other legal issues affecting nonprofits’ use of the Internet. You’ll learn how to create an effective privacy and security policy – for free, and how to incorporate the latest security and other important technology into your website. |
30 |
02/02/12
05/22/12
10/16/12 |
| ePhilanthropy Success Stories |
(For nonprofits only) We’ll examine case studies on how real nonprofits, some quite small, achieved compelling results through their websites (and how you can too!). We’ll also look at some examples of what not to do with your website and Internet strategy. You’ll leave this session with lots of ideas on how to create an effective, interactive website with lots of website traffic, examples of many of them, and a clear path for you to implement these ideas. |
30 |
02/02/12
05/22/12
10/16/12 |
| Cultivating Major Donors |
(For nonprofits only) Learn the special strategies and tactics for attracting major donors for your capital campaign, annual giving, planned giving, investment donations, and other campaigns. Learn how to use the web to develop and accentuate personal relationships with major donors, since most major gifts are based on relationships, not on the donor reading your website. |
30 |
02/02/12
05/22/12
10/16/12 |
| Conducting Effective Webinars |
This webinar is lead by a speaker who has conducted literally thousands of webinars. He will share his secrets for planning, conducting, and following up on webinars that will attract large audiences and prompt them to take action. Learn how to create webinars that are informative, inspirational, and entertaining -- as well as interactive. |
60 |
04/03/12
07/20/12
11/14/12 |
| Mobile technology |
Learn how to attract more business through mobile technology. Whether it's through a smart phone or another device we ma not even anticipate yet, people are finding and interacting with you online in ways hat have nothng to do with a PC. Discover how to cater to their specific needs, and make it easy for them to engage with you through various mobile technologies. |
60 |
04/03/12
07/20/12
11/14/12 |
